Build a culture, Keep your promise
About Aulsen
Aulsen builds your brand from the inside-out.
Because being distinct in the marketplace starts with the workplace.
We’re a B2B consultancy that brings your brand and your culture together, to bridge the gap than can exist between your ambition and delivering on it.
We embed brand strategy into your organisation’s culture, aligning everyone around your brand promise. This inside-out approach informs strategic decision-making, day-to-day behaviours and an authentic client experience.
Build a brand-led culture that can truly deliver on your promise.
Meet Nicholas
Nicholas Walton has been guiding B2B clients across brand and culture for almost two decades. As a brand consultant, his award-winning work has brought customers closer for the likes of Sony, NAB and BHP. Nicholas has also led transformation and culture teams at Deloitte, bringing the employee experience to life for diverse Australian clients including Telstra, Coles and Australia Post.
Building on this unique perspective of both customers and employees, Nicholas launched Aulsen, infusing brand-led cultures into B2B organisations across Australia, to enhance the brand experience for clients and employees alike.
“Aulsen brings together the disciplines of brand, change and culture, so that companies can authentically deliver on their brand promise.”
Glenn Flower
Chief Marketing Officer, NEXTDC
“Nicholas provides a bespoke approach, guiding leaders in articulating their north star. I could not recommend Nicholas more highly for work in this domain.”
Ben Fish
Global Change and Culture Leader, Deloitte
“Aulsen combines that rare understanding of the customer value proposition and the employee value proposition, aligning the two to build revenue growth.”
Stuart Maister
Author, Choose Trust, The Economist Books
